T-Mobile USA Introduces New Lineup of Samsung Messaging-Friendly Phones

Next-Generation Samsung Gravity® Phones and New Samsung :)™ Offer a Compelling Design for Every Text Savvy Customer

T-Mobile USA, Inc. and Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.1 today announced a new lineup of full QWERTY-keyboard phones available in unique designs to suit each customer’s messaging preference, including two next-generation Samsung Gravity® phones — Samsung Gravity® 3 and Samsung Gravity® T — and the Samsung :)™ (Smiley).

More and more families are finding that text messaging is one of the best ways to communicate. In a March 2010 internal survey, close to 70 percent of T-Mobile customers indicated that they had used text messaging to stay connected at least once within the prior 7 days. Over the past three years, the average number of text messages T-Mobile customers have sent and received per quarter has nearly tripled from 262 messages in Q1 2007 to 752 messages in Q3 20092. In 2009, 250 billion text and picture messages were sent by T-Mobile postpaid subscribers, a 51 percent growth over the 165 billion messages sent over the T-Mobile network in 2008. The new lineup of Samsung messaging phones help to answer the call for affordable, easy-to-use phones as text messaging communication increases among families.

“T-Mobile knows the importance of staying connected to friends and family through mobile messaging,” said Paul Cole, vice president, devices and accessories, T-Mobile USA. “With our portfolio of new affordable messaging phones, the whole family is sure to find one tailored to both their needs and desires.”

Available exclusively through T-Mobile USA and powered by its high-speed network, the Samsung :), Gravity 3 and Gravity T offer the latest in messaging capabilities and easy access to the Web that keeps customers connected and up to date on the latest with friends and family. Each of the phones also includes a new social networking feature called T-Mobile® Social Buzz, which integrates popular social networking sites into one application. When not actively in use, Social Buzz continues running in the background and delivers pop-up message notifications to the phone’s home screen ensuring you are in the know on the latest updates. While in use, it gives the option to visit each social networking screen separately or visit an aggregated screen that includes messages from all communities in one simple-to-access place.

“We’re proud to continue the popular Gravity series of devices with sleeker designs and a fully customizable touch screen on the Gravity T, as well as introduce the Smiley with T-Mobile,” said Omar Khan, chief strategy officer for Samsung Mobile. “These three phones each offer top-notch messaging features and multimedia favorites together in one device.”

Following the success of the Samsung Gravity® and Gravity® 2, Samsung Mobile and T-Mobile are continuing the series with the availability of the Samsung Gravity® 3 and Samsung Gravity® T. The next generation of Gravity devices offers two designs that come fully equipped with slide-out QWERTY keyboards and a complete messaging suite, including Exchange and personal e-mail capability, calendar and contacts. The Gravity 3 brings an external T9® keyboard and a slide-out, full QWERTY keyboard, while the Gravity T features a customizable 2.8-inch touch screen that provides a premium touch and messaging experience at an affordable price. Both Gravity devices include a 2-megapixel camera and camcorder, built-in music player, HTML browser and support for up to 16 GB of expandable memory.

The Samsung :)™ features a compact, rounded-edge design, a slide-up vertical QWERTY keyboard and a dedicated shortcut for quick access to messaging applications, including text, picture, video and instant messaging, as well as Exchange and personal e-mail capability. The :) offers an easy-to-use interface, a built-in camera and camcorder, a music player and support for expandable memory.

With T-Mobile’s web2goSM service, all three devices can access the Web (optimized for the phone), personalize the phone’s Web home page for easy one-click access to favorite websites, receive fast and easy search results and live news feeds with web2go, and have access to a plethora of T-Mobile offerings, including the latest ringtones, games and wallpaper.

Starting today, the Samsung :), Gravity 3 and Gravity T are available in T-Mobile retail stores, select authorized dealers and online at http://www.t-mobile.com. For more information about Samsung Mobile’s new lineup of messaging devices exclusively with T-Mobile USA, please visit http://www.t-mobile.com or http://www.samsung.com/newsroom.

Use of some features or services may incur separate, additional charges and/or require a qualifying data plan. 3G coverage is available in locations nationwide, but may not be available everywhere. For more details on where T-Mobile network coverage is available, please visit http://www.t-mobile.com/coverage.

Note to Editors in the United States: For photos of the Samsung :), Samsung Gravity 3, Samsung Gravity T and other T-Mobile services and products, please log onto http://www.TheNewsMarket.com/T-Mobile to preview and request photos. Registration is free to the media.

1 Based upon reported shipment data for Q1 2010, 2009, and 2008, Strategy Analytics’ U.S. Market Share Handset Shipments Reports. 2 Nielsen Mobile Insights; Q1 2010

Ashley Lane
MWW Group for Samsung
(214) 414-3325


Lindsay Morio
T-Mobile USA Media Relations


About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

About Samsung Telecommunications America Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsung.com.

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of (US)$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com

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