T-Mobile USA Announces Highly Anticipated New Sidekick LX

New additions to the Sidekick family to launch this fall along with Sidekick Nation video contest giving Sidekick fanatics the opportunity to win a $10,000 grand prize that includes a chance to have highlights seen on Jimmy Kimmel Live!

T-Mobile USA, Inc., today announces what Sidekick fans have been craving - the next evolutions of the T-Mobile® Sidekick® family. Two newly designed devices – T-Mobile Sidekick LX™ and
T-Mobile Sidekick Slide™ – will hit the streets this fall and both feature the must-have assets that make Sidekick the ultimate messaging device, including the newly launched, custom-designed MySpace application.*

While Sidekick enthusiasts await the new devices, T-Mobile kicks off Sidekick Nation, a user-generated video contest hosted by MySpace where fans have the chance to show their creativity and win a grand prize that includes $10,000 and a trip to Hollywood to see his/her video highlights aired on Jimmy Kimmel Live!

Sidekick LX and Sidekick Slide

Fans of the T-Mobile Sidekick franchise have eagerly awaited and provided feedback for the newest addition to the family. T-Mobile listened to its loyal device enthusiasts and will launch this fall the Sidekick LX, which features a number of enhancements over its predecessors. The Sidekick LX, designed by Sharp, boasts a thinner, smoother profile; a large, pristine WQVGA screen that incorporates high-definition LCD technology and iconic swivel display; a camera with flash; multimedia messaging; and mood lights that let users set specific light settings for various communication alerts, whether a text message, phone call, email, etc. The Sidekick LX will be available in a midnight blue or espresso brown finish on October 17th for existing T-Mobile customers and to the general public on October 24th.

For new customers who want to ensure they are among the first to have a Sidekick LX, reservation cards will be available at T-Mobile-owned retail stores across the U.S. beginning September 26th through October 17th. This card will reserve a device that can be purchased and picked-up on October 24th (for more details, visit your nearest T-Mobile-owned retail store).

Following the introduction of the Sidekick LX, the Sidekick Slide, designed by Motorola, will be available later this fall. With a new look and feel for the Sidekick family, the Sidekick Slide debuts a smaller design featuring a slide up QVGA screen, a compact QWERTY keyboard, full Sidekick messaging technology, and a black finish with deep purple accents.

"T-Mobile Sidekick customers are an amazingly loyal and enthusiastic group that are passionate about their phones and being the hub of their social circle," said Jeff Hopper, vice president of marketing, T-Mobile USA. "The new Sidekick LX is a true upgrade that this group will love, with new features that our customers have been craving. The Sidekick Nation promotion also gives our customers - who already send us fun and creative videos about the Sidekick - an outlet to show off how much they love their device."

Sidekick Nation: T-Mobile Sidekick Video Contest

In anticipation of the new devices’ launch, T-Mobile kicks off Sidekick Nation: T-Mobile Sidekick Video Contest. To enter the contest, fans across the country can create an original video, no longer than two minutes in length, which exemplifies how their Sidekick serves as their social lifeline. Videos are to be submitted on www.myspace.com/sidekicknation beginning October 2nd and no later than November 12th. On November 21st, the entries judged as finalists will be showcased on the Sidekick Nation MySpace page for community voting which will help determine the final winner who will win the ultimate grand prize: a new Sidekick LX, $10,000 and a trip to Los Angeles to attend a taping of Jimmy Kimmel Live! where highlights of the winning video will be aired.

For more information on Sidekick Nation: T-Mobile Sidekick Video Contest including the official contest rules, video submission guidelines, prize restrictions and regulations, please visit www.sidekick.com.

Lindsay Morio
T-Mobile USA Media Relations
425-383-4002

mediarelations@t-mobile.com

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

<< Back
  • RSS Feeds  |   Email Alerts
  • Media Library

    Images & Logos
    Videos
  • About Us

    The Company
    Investor Relations
  • Contact Us

    Media Inquiries
    Customer Care

You must be logged in to view this item.



Login

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.