Guests Stay Connected Where They Want, When They Want with T-Mobile HotSpot, the Nation's Largest Premium Wi-Fi Wireless Broadband Service
Bellevue, Wash. — Aug. 24, 2004
Delivering value to hotel guests and business travelers throughout the nation, Accor's Red Roof Inn today becomes the newest venue partner to join T-Mobile's growing network of nationally recognized brands offering the T-Mobile HotSpot wireless broadband service. T-Mobile HotSpot, the wireless broadband unit of T-Mobile USA, will provide Red Roof Inn with common area and guest room access to the largest carrier-owned, commercial-grade Wi-Fi network in the United States, as well as industry leading service quality and reliability, customer support and innovative features from a brand known worldwide.
The Red Roof Inn announcement further expands the important role that T-Mobile HotSpot plays within the mobile professional's evolving work style. From mornings at Starbucks to evenings at Red Roof Inn, and with thousands of T-Mobile HotSpot locations in between, today's business travelers can weave wireless broadband into the fabric of their everyday lives. The growing T-Mobile HotSpot Network in the U.S., when combined with T-Mobile international affiliate locations, allows for wireless broadband access at over 7,000 locations worldwide.*
Red Roof Inn's addition of T-Mobile HotSpot service is part of the chain's overall strategy to reinvent the brand and upgrade the customer experience. The cornerstone of Red Roof Inn's reinvention is a $200 million national renovation program, commitment to guest service and a new, redesigned logo to reflect the brand's numerous enhancements. Wi-Fi service combined with the completely revamped guest rooms and lobbies broadens Red Roof Inn's appeal to business travelers. Interiors will now have a contemporary, European-inspired look along with new design elements like an ergonomic, executive-style work chair, L-shaped desk and built-in microwave and refrigerator in Business King rooms to provide comfort and convenience to mobile business professionals.
In addition to providing guests with a premium, reliable Wi-Fi service, Red Roof Inn realizes that network security is also high on the wish lists of their business travelers and corporate I.T. managers. One of the many reasons Red Roof Inn selected T-Mobile was its industry leadership with respect to supporting customers' security solutions such as corporate virtual private networks and personal firewalls. This leadership position will be further enhanced with the planned launch of the 802.1x security protocol across the entire T-Mobile HotSpot network.
"Partnering with industry leader T-Mobile is a perfect example of how we are reinventing Red Roof Inn to provide more value to business travelers. T-Mobile HotSpot service will help our guests stay connected on the road and accomplish their busy to-do lists in a fast and reliable way," said Joe Wheeling, chief operating officer for Red Roof Inn.
Today's announcement to make Wi-Fi service available in Red Roof Inns supports T-Mobile's efforts to afford business travelers the freedom to stay connected at the places they already go. Mobile professionals will now be able to have high-speed access to email, the Internet and corporate intranets with a premium wireless broadband service.
"Our customers know they can easily find a wireless broadband connection in all the places they already go as part of their daily lives. The addition of Red Roof Inn to the T-Mobile HotSpot network enables us to further extend our Get More® promise to the mobile professional - whether they want coffee, copies or affordable accommodations, we'll keep them connected to what matters most," said Joe Sims, vice president and general manager for T-Mobile HotSpot. "We believe our partnership will compliment each other's offerings and add new customers to both businesses."
About Red Roof Inn
With more than 350 locations nationwide, Red Roof Inn offers free local phone calls, complimentary coffee and USA Today in the lobby. Rooms are equipped with clock radios, phones with data ports and voicemail, and an enhanced in-room entertainment package with video games and more than 14 channels, including HBO, HBO2 and HBO Signature. Red Roof Inn provides pet friendly accommodations, snack centers and photocopy and facsimile services. RediCard Preferred Members™ enjoy faster reservations via a dedicated toll-free number, express check-in, complimentary room delivery of USA Today, priority room requests and free faxes, along with a generous awards program for free room nights or Delta SkyMiles. RediCard members can track stays in real-time, manage award options and receive special member communications with the new member-only website, www.redicard.com. For more information or reservations call 1-800-RED-ROOF (800-733-7663) or visit www.redroof.com.
About Accor North America
Headquartered in Carrollton, Texas, Accor North America is a division of Accor and operates more than 1,200 upscale and economy properties including nationwide economy leaders Red Roof Inn, Motel 6 and Studio 6 and the upscale Sofitel and mid-scale Novotel and Ibis hotel locations in the U.S, Canada and Mexico.
With 158,000 associates in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services, with two major international activities:
• hotels: nearly 4,000 hotels (more than 455,000 rooms) in 90 countries, casinos, travel agencies, and restaurants;
• services to corporate clients and public institutions: 14 million people in 34 countries use a broad range of services (food vouchers, people care and services, incentive, loyalty programs, events) engineered and managed by Accor.
Accor provides Wi-Fi connections in 1,300 hotels in France and Germany, with more coming soon in Spain and the Netherlands.
T-Mobile USA Media Relations
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.
* T-Mobile international locations are not part of the T-Mobile USA HotSpot network. Roaming at such locations is available to T-Mobile HotSpot subscribers only. Additional charges and terms and conditions may apply.