T-Mobile Serves Up Apple’s New iPhone SE Like Only the Un-carrier Can

T-Mobile Serves Up Apple’s New iPhone SE Like Only the Un-carrier Can

Experience Apple’s new iPhone SE and new 9.7-inch iPad Pro unleashed with
unmatched Un-carrier benefits and freedoms—all on America’s fastest 4G LTE network


Bellevue, Washington — March 24, 2016 — When Apple releases its latest, greatest devices, you can count on T-Mobile (NASDAQ: TMUS) to serve it up like no one else can. Beginning March 24, pre-order Apple’s new iPhone SE and the gorgeous new 9.7-inch iPad Pro at T-Mobile.com and experience your new Apple devices with unmatched Un-carrier benefits and freedoms – like Binge On, Music Freedom, Mobile Without Border and others – all on America’s fastest 4G LTE network.
 
“It’s a pretty fantastic feeling to be holding a shiny new iPhone in your hand… even better when you’re holding a shiny new iPhone in one hand and the new iPad in the other,” said John Legere, president and CEO of T-Mobile. “Now, get your new iPhone and iPad, together with our unmatched Un-carrier benefits, on America’s fastest 4G LTE network. From Binge On to Music Freedom and Simple Global - nobody serves up Apple’s hottest new devices like T-Mobile.”
 
iPhone SE packs the power of iPhone 6s in a beloved compact aluminum design that customers love, featuring a stunning four-inch Retina display and four gorgeous metallic finishes, including rose gold. With the exceptional performance of the advanced 64-bit A9 chip, longer battery life, camera innovations including a 12-megapixel iSight camera, Live Photos, the ability to record in 4K and Touch ID with Apple Pay, iPhone SE is the perfect phone for everyone who wants a smaller phone.
 
The 9.7-inch iPad Pro introduces a pro display featuring advanced technologies like True Tone, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The pro Retina display is 25 percent brighter and 40 percent less reflective than any previous
iPad display. The new iPad Pro is just 6.1mm thin and weighs less than a pound, yet delivers groundbreaking performance, connectivity and versatility. It features the powerful A9X chip with third-generation 64-bit architecture which provides performance that rivals many laptops and console-class graphics, while also delivering all-day battery life, an advanced 12-megapixel iSight camera sensor which shoots 4K video and an improved 5-megapixel front-facing FaceTime HD camera. iPad Pro delivers pro audio through a four-speaker audio system, which provides powerful, clear and rich stereo sound for more than twice the output of iPad Air 2.
 
With Apple SIM embedded directly in the new iPad Pro, it’s even easier for T-Mobile customers and visitors traveling to the US to connect to and manage T-Mobile wireless data plans right from their device.
 
And, not only is T-Mobile’s LTE network the fastest in the nation – it’s also the fastest growing. Over the past year alone, T-Mobile’s more than doubled the footprint of its wicked-fast 4G LTE network—now covering 305 million Americans. That’s just about every man, woman and child in the US. So, wherever you work, live and play, you can unleash all your new iPhone and iPad have to offer.
 
Now, there’s no reason not to grab yourself a new iPhone (or two) at T-Mobile. And, with Carrier Freedom, T-Mobile’s made it so switching couldn’t be simpler. In fact, we’ll cover your carrier’s early termination fees and any balance you may owe on your old phone up to $650 or more when you switch with a trade-in.
 
Starting Thursday, March 24th at 5:00 a.m. PT, customers can pre-order iPhone SE by visiting www.t-mobile.com/iphone and the new 9.7-inch iPad Pro by visiting www.t-mobile.com/ipad. Starting March 31st, customers can visit participating T-Mobile stores to purchase iPhone SE and the 9.7-inch iPad Pro. For more information on iPhone, please visit: www.apple.com/iphone.  For more information on iPad, please visit: www.apple.com/ipad.
 
As always, T-Mobile customers also enjoy the added value and freedom of a long and growing list of industry-rocking Un-carrier moves, including …
 
  • Simple Choice™ − started it all by abolishing annual service contracts, limits and overage penalties. Amped up to include coverage & calling across Mexico & Canada, just like in the US—at no extra cost
  • Binge On™ − watch up to 3x as much video and all you want from partner services without burning your LTE data
  • JUMP! On Demand™ − swap your old phone for a new one with no waiting or upgrade fees
  • Simple Global™ − introduced free roaming data and texting and low flat-rate calling in 140+ countries & destinations
  • Carrier Freedom − covers carrier’s ETFs or the balance on your phone up to $650 or more
  • Music Freedom − listen all you want to most streaming music services without hitting your high-speed data
  • Wi-Fi Unleashed − introduced coverage beyond the reach of cellular-only networks & personal coverage for home and office
  • Data Stash™ − those who buy extra LTE data can roll unused data forward − up to 20GB − for up to a full year
  • Business Unleashed − brought 100% transparent, simple flat-rate pricing and other Un-carrier benefits to US business
 
Limited quantities available in stores at launch, check with your local retailer for device availability. Carrier Freedom: Limited time offer; subject to change. Eligible device trade-in, new device purchase, qualifying credit, port-in from eligible carriers, and qualifying service required; see t-mobile.com for details.
 

About T-Mobile US, Inc.: 
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to more than 63 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit
 http://www.t-mobile.com.
 
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Media Contacts
T-Mobile US Media Relations

MediaRelations@T-Mobile.com
 
Investor Relations 
877-281-TMUS OR 212-358-3210 

investor.relations@t-mobile.com

 
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