T-Mobile Offers Parents Peace of Mind With “Family Allowances”

New feature provides an easy way for parents to manage wireless usage and keep families connected

Continuing its efforts to give families the freedom to stay connected on their terms, T-Mobile USA, Inc., announces the upcoming availability of Family AllowancesSM. This new feature, to be launched in August, allows parents to easily manage when and how their family members use their T-Mobile® phones and service.

With Family Allowances, parents can give their teens an upfront monthly wireless allowance that works on all the phones T-Mobile offers — virtually eliminating the worry of surprise overages. The feature lets parents set and change limits for minutes, messages and downloads (e.g., games, ring tones and wallpaper) using a simple online tool. Once the allowance is reached, the feature shuts off service for that specific element and parents receive a notification. Parents can stay in contact with their family members by setting up “Always AllowedSM” numbers that will continue to connect, even after allowances have been spent. Any unlimited calling features that are included in a family’s plan, such as myFaves® and T-Mobile-to-T-Mobile, can also still be used, which preserves the value of the calling plan. Additional controls are available so parents can choose to set allowances on unlimited calling features, if desired.

With Family Allowances, parents can choose to establish additional limits on the time of day a phone may be used, set allowances to zero to prohibit the use of minutes, messages or downloads (other than to “Always Allowed” numbers), and establish numbers that are blocked from calling or sending messages to any phone on their family plan.

“Parents across the country want their teens to have a mobile phone to stay in contact, but also want that phone to be used responsibly,” said Lisa Brown, director, marketing at T-Mobile USA. “With Family Allowances, parents get peace of mind knowing they can reach their sons and daughters, without having to worry about surprise bills. They can also reward their teens for responsible phone use by increasing their allowance.”

Family Allowances delivers significant benefits for all family members, with virtually no surprise bills, and the ability for parents to teach responsible phone use with a service that works with all the phones T-Mobile offers. In addition to Family Allowances, T-Mobile continues to offer Web Guard, a free-of-charge feature that restricts access to certain adult-themed (18 and over) Web sites. These services, combined with a range of flexible, affordable plans and compelling new devices, make T-Mobile a leader in understanding and delivering on the communication needs of families.

Pricing and Availability:

Family Allowances will be available in the coming weeks at select T-Mobile retail stores and online at www.t-mobile.com. For an introductory rate of $2 per month, parents can manage all lines within their T-Mobile family plan.

The Family Allowances feature is available to customers with qualifying post-paid multi-time plans. Introductory rate is a limited-time offer. Taxes additional. Details, including restrictions and service limitations, will be available soon at T-Mobile.com and retail stores.

Note to Editors: For video content about Family Allowances and other T-Mobile services and products, please log onto www.thenewsmarket.com/t-mobile to preview and request video. You can receive broadcast-standard video digitally or by tape from this site. Registration and video is free to the media.

Lindsay Morio
T-Mobile USA Media Relations
425-383-4002

mediarelations@t-mobile.com

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

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