America's Un-carrier is the exclusive title sponsor for the third year in a rowThe Space Needle will celebrate the arrival of 2016 with its 31st annual fireworks spectacular - T-Mobile New Year's at the Needle. For the third year in a row, hometown partner T-Mobile, America's "Uncarrier," headquartered inBellevue, WA, is the exclusive title sponsor of the West Coast's premier New Year's Eve celebration.
"T-Mobile and the Space Needle share a deep-rooted commitment to the local community, which makes for a great partnership," saidRon Sevart, Space Needle CEO. "It is an honor to collaborate with T-Mobile and to continue this great Seattle tradition."
T-Mobile joins KING TV and Seattle's own listener-supported radio station, KEXP 90.3 FM for one of the world's largest structure launched fireworks displays. The Space Needle will be illuminated in T-Mobile's distinctive magenta brand color on Dec. 30-Dec. 31as a precursor to the New Year's Eve festivities.
Pyro Spectaculars, global fireworks experts for over 100 years, will design and coordinate the eight minute display. Pyrotechnics will illuminate the entire Space Needle from top to bottom. Gala New Year's Eve parties are being held on the Observation Deck and at the SkyCity restaurant with tickets on sale now.
"This is one of THE biggest Seattle celebrations of the year and we are incredibly excited to be back for this bash for the third year in a row!" said John Legere, president and CEO of T-Mobile. "What better way to celebrate an industry-rocking year for Un-carrier customers than by lighting up the iconic Space Needle in magenta and hosting a big celebration!"
More than 20,000 people are expected to gather on the Seattle Center campus to watch the T-Mobile New Year's at the Needleshow. The entire Seattle Center campus will be one big party with thousands of free giveaways from T-Mobile as all the revelers watch the amazing pyrotechnic effects being fired from 72 different locations on the iconic landmark. An estimated 400,000 will view the show from surrounding neighborhoods, along with another half-million tuning-in from home.
- KING 5 Television will feature exclusive live broadcast coverage beginning at 11:35 p.m. to 12:30 a.m. The eight-minute fireworks show is scheduled to begin at 11:59 p.m. on Wednesday, December 31.
- KEXP 90.3 FM will broadcast the fireworks soundtrack from 11:59 p.m. to 12:07 a.m. The celebratory playlist will include:
- Public Service Broadcasting "Go"
- Chemical Brothers "Go" (1:00)
- Beck "Dreams" (1:58)
- Leon Bridges "Coming Home"
- Of Monsters & Men "Crystals"
- Beastie Boys "Shake Your Rump" mix
- The Weeknd "Can't Feel My Face"
- Mark Ronson "Uptown Funk"
- Macklemore "Downtown"
Dave Mandapat: email@example.com OR 206-605-8637
T-Mobile Media Relations: MediaRelations@T-Mobile.com
About Space Needle
Built as the centerpiece and inspiration for the 1962 Seattle World's Fair, the Space Needle has since become a part of the Seattleexperience and the globally-recognized icon for the city. The Space Needle stands 605 feet tall with unparalleled views of Seattle, and houses an Observation Deck, an award-winning restaurant, SkyCity at the Needle, a popular private event venue, and a retail shop. Open year-round, the Space Needle hosts more than a million visitors per year. For more information visit: www.spaceneedle.com
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to approximately 59.1 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.