T-Mobile Launches 4G PayDay™ SMS Trivia Contest Offering Customers a Chance to Win $4,000 a Day

T-Mobile introduces first-of-its-kind SMS-based trivia game launched by a wireless carrier in the U.S., offering $4,000 in cash prizes daily and an Audi Q5® vehicle with quattro® all-wheel drive weekly to the winning T-Mobile customer

Bellevue, Wash. — Jun. 27, 2011

4G PayDay

T-Mobile USA, Inc. today launched the T-Mobile 4G PayDay, a free, SMS-based mobile trivia game exclusively for T-Mobile customers.* A first-of-its-kind game in the U.S. to be launched by a wireless carrier, 4G PayDay encourages T-Mobile customers to test their knowledge of pop culture, sports, science, history and more. The goal of the game is to correctly answer the most consecutive questions within an hour. Eligible customers can participate in as many as three games each day. The player with the most consecutive correct answers in a single game each day will win $4,000 (“$4Gs”) and the most consecutive correct answers in a single game each week could win an Audi Q5 vehicle!

“T-Mobile customers continue to be some of the most active gamers and SMS users among any wireless carrier, and it is only natural to provide fun experiences to our customers aligning with their interests by creating a free trivia game with opportunities to win great prizes,” said Brad Duea, senior vice president of Value Added Services, T-Mobile USA. “This mobile trivia game is also a chance for us to celebrate our 4G network leadership as America’s Largest 4G Network.”

How T-Mobile’s 4G PayDay mobile trivia game works:

  • Starting today, T-Mobile customers can text START to 4444 to review and accept the game rules and participate in the 4G PayDay mobile trivia contest. The game will consist of multiple-choice trivia questions delivered via text message.
  • The goal of the game is to correctly answer the most consecutive
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