BELLEVUE, Wash. - Jan. 31, 2014 - Capping off a year of game-changing firsts, T-Mobile US, Inc. (NYSE: TMUS) today announced it's got some skin in the Big Game this Sunday, airing its first ever TV commercials produced especially for the Super Bowl - both featuring Tim Tebow making the case for contract freedom.
Over the past year, T-Mobile has become America's No.1 choice in wireless by eliminating the frustrations that the wireless industry is so famous for, with moves such as eliminating annual wireless service contracts and offering customers upgrade flexibility and freedom[i]. In its latest move announced earlier this month, T-Mobile announced its ground-breaking "Contract Freedom" offer to pay off the contract termination fees of customers who switch to T-Mobile from other carriers and trade in their devices.
"Why would anyone in their right mind stay in a situation that restricts them?" said John Legere, president and CEO of T-Mobile US. "We want everyone to be able to exercise their own choice which comes with contract freedom. We thought Tim Tebow was the perfect choice for these spots. And, like T-Mobile, he has the grit, determination and passion for doing the right thing."
The commercials, which will debut during the game on Sunday, are the first T-Mobile spots created specifically for the Super Bowl. They feature Tebow in a series of tongue-in-cheek vignettes showing how awesome life can be when you aren't tied down to a long-term contract.
"T-Mobile came to me with a great idea around a fun and creative Super Bowl spot. I love what they've been doing and how they treat their customers, said Tim Tebow. It was a blast filming all of the various scenes, and working with T-Mobile to highlight their concept around no contracts for their customers."
"Contract Freedom," T-Mobile's latest game-changing offer announced earlier this month, pays contract termination fees to any new or existing customers who port-in their number to a post-paid Simple Choice plan and trade-in their eligible phones[ii]. T-Mobile offers up to $300 per line for smart phones traded-in and reimburses contract termination fees up to $350 per line, for a total of up to $650 per line. This provides families (up to five lines) with a quick and easy way to escape carrier annual service contracts that have deterred them from pursuing a better and more affordable wireless experience with T-Mobile.
"We've seen such a huge response from our Contract Freedom launch that we wanted to showcase the momentum of our latest Un-carrier move on a much grander stage," said Mike Sievert, chief marketing officer of T-Mobile US. "You can't get more visibility for a big message like this than at the Super Bowl, and who better than Tim Tebow to embody the relevance of contract freedom."
For additional creative assets, please visit the T-Mobile press site at: http://multimediacapsule.thomsonone.com/t-mobileusa/t-mobile-drafts-nfl-free-agent-tim-tebow-
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company's advanced nationwide 4G and expanding 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 46.7 million wireless subscribers and provides products and services through 70,000 points of distribution. For more information, please visit http://www.t-mobile.com.
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T-Mobile US Media Relations
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[i] Based on net postpaid phone subscriber additions in Q2-Q4 2013 combined.
[ii] Eligible device trade-in, qual'g service, device purchase, & port-in from eligible carriers req'd. Up to five lines. See participating store for details.