T-Mobile Doubles Down on B2B

Small Business Takes Center Stage with Small Business Productivity Plan Promotion and Mobile Makeover Sweepstakes

Today, T-Mobile USA rolled out its new Small Business Productivity Plan, a “disruptive” promotional offer that can help small businesses maximize their wireless investment and transform their business. The company also highlighted its Small Business Mobile Makeover Sweepstakes that offers a Grand Prize package worth more than $60,000, including free devices and domestic voice and data services for as many as 25 employees.


These new small business promotions are reflective of T-Mobile’s efforts to capture more than its current five percent share of the $60 billion B2B segment.  In addition to its $4 billion network investment and plans to triple its B2B sales force, T-Mobile® intends to up the ante with B2B-focused plans, offers and solutions that directly address the pain points of these customers.


“B2B is not a toe-in-the-water strategy for T-Mobile,” said Matt Millen, vice president of small and medium business sales at T-Mobile. “Wireless mobility is becoming increasingly important for the growth and success of business of all sizes. With an aggressive challenger strategy on top of our strong nationwide 4G network, T-Mobile is confident about our ability to meet the evolving needs of our business customers and grow our B2B business.”


The Small Business Productivity Plan

For as little as $99.98 per month, small business customers can receive unlimited data, talk and text plus overage-free 5GB Mobile Broadband service with a two-year agreement on T-Mobile’s new Small Business Productivity Plan. Further, between May 14 and May 27, these customers also receive a Samsung Exhibit™ II 4G smartphone and a T-Mobile 4G Mobile HotSpot for free after mail-in rebate card. With some small businesses paying more than this for their monthly voice plans alone, it is estimated that the T-Mobile Small Business Productivity Plan can save new and existing customers as much as $480 over a two-year period.


Small Business Mobile Makeover Sweepstakes

Between May 7 and June 10, small businesses may enter to win T-Mobile’s Small Business Mobile Makeover Sweepstakes with a Grand Prize package worth more than $60,000, including 4G smartphones, tablets, and mobile hotspots for as many as 25 employees. The Grand Prize also includes one year of T-Mobile domestic voice and data services, solutions and services from Microsoft, including Microsoft® Office 365 and Microsoft® Windows Intune, as well as mobile application provider, Canvas. T-Mobile will also award eleven regional first and second prizes. More details about the sweepstakes can be found at business.t-mobile.com/small-business.

Stephanie Mrus
T-Mobile USA, External Relations, B2B


Lindsay Morio
T-Mobile USA Media Relations


About T-Mobile USA:

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY).  By the end of the first quarter of 2012, approximately 129 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.4 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42.  T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most.  Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. 

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