Symmonds’ eBay auction and placement of the winning bidder’s ad on his shoulder is not just about money, but he’s using it as a platform to protest IAAF, USOC and IOC sponsorship rules restricting what athletes are allowed to wear during high-exposure events.
To really no one’s surprise, John Legere, president and CEO of T-Mobile, who regularly supports top middle distance runners with race bonuses, came away with the winning bid on behalf of T-Mobile. John immediately took to Twitter earlier this week to ask his followers what temporary tattoo to put on Symmonds’ shoulder.
Earlier today, Legere and Symmonds met to pick out the tattoo Symmonds’ will wear on his quest to qualify for his third Olympic Games. The two decided on the image below. You can watch the whole thing, which was broadcast live on John’s Facebook page.