More customers snap up iPhone 7 and iPhone 7 Plus from T-Mobile than ever before
Bellevue, Washington — September 13, 2016 — This is a BFD. T-Mobile (NASDAQ: TMUS) today released sales information for this weekend’s iPhone 7 and iPhone 7 Plus pre-order, which went live at the Un-carrier last Friday, September 9th at midnight and has gone on to shatter all previous iPhone pre-order records at T-Mobile. On top of that, pre-orders from Friday through Monday were up nearly 4x compared to the next most popular iPhone – and Friday set a single day sales record for any smartphone ever in T-Mobile US history.
“iPhone 7 is the biggest pre-order in T-Mobile’s history, and that says a lot about our momentum and the excitement customers have for iPhone 7 and iPhone 7 Plus!” said John Legere, T-Mobile president and CEO. “Q3 was already off to an incredible start, and when you add a kick-ass phone to T-Mobile ONE and top it off with the nation’s fastest LTE network, Americans can clearly see that it’s the best time ever to switch to the Un-carrier!”
Even before a blockbuster pre-order weekend, iPhone 7 also broke records for pre-registration at T-Mobile, making it the biggest pre-reg of all time, including pre-registrations for both iPhone 6s and the smash-hit iPhone 6.
In addition to this being the best iPhone ever, a big part of the Un-carrier’s momentum is due to the best pre-order offer in the industry coupled with T-Mobile’s incredible LTE network, the fastest in the country, covering nearly 312 million Americans. T-Mobile’s network is purpose-built for how Americans use their phones today – with the latest technology that can handle massive amounts of data. T-Mobile ONE, the Un-carrier’s radical new take on how Americans access the mobile Internet, gives customers unlimited everything – talk, text and high-speed smartphone data – and unleashes you to use your iPhone 7 without worrying about data limits ever again.
Customers can pre-order iPhone 7 and iPhone 7 Plus online at T-Mobile.com/apple, at T-Mobile stores nationwide or by calling 611 on their mobile or 1-800-TMOBILE. iPhone 7 and iPhone 7 Plus will be available beginning September 16 at T-Mobile stores nationwide and online. MetroPCS customers will be able to purchase iPhone 7 and 7 Plus beginning September 23.
T-Mobile One: Video typically streams at DVD quality (480p). Top 3% of data users (> 26GB/mo.) may see reduced speeds until next bill cycle when network has competing demands.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.
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T-Mobile US Media Relations
877-281-TMUS OR 212-358-3210