T-Mobile continues to thank customers with game-changers next week like a first-of-its-kind VR experience, behind-the-scenes access to the big event and changing the game for good
Bellevue, Washington — July 7, 2016 — T-Mobile [NASDAQ: TMUS] today announced all the ways it is thanking customers and unleashing the action for fans at this year’s T-Mobile Home Run Derby in San Diego on July 11. First, the Un-carrier is virtually putting fans in the batter’s box at Petco Park with the new T-Mobile Home Run Derby VR Experience created just for this year’s event. Next up, fans can be part of all the Home Run Derby’s excitement from the sidelines with the T-Mobile Social Lounge during the big Derby. On top of it all, the Un-carrier is showing how one swing can change the game for good for Boys & Girls Clubs of America and youth baseball programs.
"Treating our customers like VIPs and changing the game is what T-Mobile is all about, and that’s exactly what we’re doing at this year’s Home Run Derby!" said John Legere, president and CEO of T-Mobile. “We’re taking the Derby out of the ballpark and letting fans step up to the plate with 2015 Champion Todd Frazier in a first-of-its-kind VR experience for the Home Run Derby. Then, fans can step out on the field with the best big leaguers through our T-Mobile Social Lounge. It’s redefining how you can get in the game, and it’s 100% all for our customers!"
T-Mobile Home Run Derby VR Experience – putting fans in the action
Launching on Friday, and starring Todd Frazier, fans and customers can experience the thrill of crushing the long ball out of Petco Park with the T-Mobile Home Run Derby VR Experience. Created just for this year’s event by T-Mobile, the VR Experience is available at MLB All-Star Fan Fest in San Diego and in 2,200 T-Mobile stores nationwide. Fans can rack up points and win bragging rights to share on social media! Check out a video and screenshots of the VR Experience in the T-Mobile Newsroom.
T-Mobile Social Lounge – bringing fans closer than ever to the game
Then, during the T-Mobile Home Run Derby on Monday, July 11, fans and customers can get insider access to the All-Stars like never before via the ultimate player Social Lounge. You’ll get behind-the-scenes access and exclusive sideline chatter via MLB’s social media accounts on Twitter, Periscope, and Facebook Live, hosted by MLB All-Star Dexter Fowler, and featuring commentary from this year’s top players as they compete in the Derby.
Changing the Game for Good - helping the next generation of fans and players
And, the Un-carrier’s stepping up to the plate to help the next generation and showing how one swing can change the game for good during the T-Mobile Home Run Derby. During regulation rounds, T-Mobile and the T-Mobile Foundation will put $1,000 for each home run hit into a magenta jackpot. In bonus times, magenta baseballs replace the standard white baseballs, and every home run earns double that amount – $2,000. By the end of the competition, the Un-carrier will donate up to $500,000 for Boys & Girls Clubs of America and local youth baseball initiatives selected by the winner! And, every Derby player will be able to donate $10,000 of the jackpot to a local youth baseball initiative of their choosing.
T-Mobile Home Run Derby Bracket Challenge – rewarding fans
Finally, fans can play along with the Derby in real time with the T-Mobile Home Run Derby Bracket Challenge for a chance to win a big league prize: tickets to Game 1 of the 2016 World Series. To enter the Bracket Challenge, fans can simply go to www.mlb.com/bracketchallenge or the MLB.com AtBat app and enter their bracket predictions starting immediately after the participants are announced and through July 11th at 7:59 PM ET.
After doubling the reach of America’s fastest 4G LTE network this past year alone, T-Mobile’s got just about every baseball fan covered in ballparks from coast-to-coast. Fans can take in every baseball moment, where they live, work and play, all season long on the network that does data better. T-Mobile customers enjoy annual free subscription to MLB.com AtBat Premium on their phones and tablets every season and T-Mobile customers on qualifying plans can stream all the live baseball they want from MLB.TV - the #1 live sports subscription service - without using up their high-speed data with Binge On. T-Mobile customers on qualifying plans can stream the T-Mobile Home Run Derby via the MLB.com At Bat app without using their high-speed data.
For more information about these and other T-Mobile All-Star Week activities, please visit the T-Mobile Newsroom: http://newsroom.t-mobile.com
Limited time offers. See www.mlb.com/bracketchallenge for official sweepstakes rules; NO PURCHASE NECESSARY, VOID WHERE PROHIBITED. Maximum T-Mobile Foundation donation of $500,000. Detectable video typically streams at DVD quality (480p or better) with Binge On unless video provider opts-out. You may disable Binge On at any time, but will lose Binge On benefits.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to more than 65.5 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.
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