Southern Californians Line-Up for Much Anticipated Device as First T-Mobile Sidekick IIs Hit Store Shelves Nationwide
Hollywood, Calif. — Sep. 22, 2004
Eager consumers stood in line for hours here early Tuesday morning to be one of the first to buy the T-Mobile® Sidekick II™ at a special pre-sale event in the number one city for Sidekick sales. The T-Mobile Sidekick II, successor to the original hit of Hollywood, the hip hop crowd, and action sports stars lands on T-Mobile shelves today and throughout the rest of the week at the company's more than 1,000 stores across the country. The T-Mobile Sidekick II can also be purchased at www.t-mobile.com or by calling 1-800-T-Mobile.
One of the most highly awaited sequels to hit Hollywood this year, the T-Mobile Sidekick II made its debut at an exclusive, VIP party this summer that featured celebrity Sidekick fans from sports, television, film and music.
"I can’t live without my Sidekick," said skateboarding icon Tony Hawk. "I take it everywhere with me. It allows me to answer emails as they come in instead of coming home to 100 different messages."
The T-Mobile Sidekick II, based on Danger, Inc.'s hiptop® Wireless Solution, went through a low-carb diet and is 25 percent slimmer than the popular original model - the T-Mobile® Sidekick™. At the same time, it added muscle with a fully integrated camera, and flash, to capture those you-had-to-be there moments; enhanced phone sound quality and functionality such as a speakerphone; and enhanced battery life to give customers approximately 4.5 hours of talk time.
A style makeover for this lean, mean machine makes it easy for anyone to personalize and accessorize.
· HiFi Ringers - Get ringtones based on the straight-up, full-on actual recorded songs from top artists. Everything from hip-hop and rock to classic soul.
· Voice Ringers - Download voice messages from music artists and celebrities who announce incoming calls.
· Cool New Games - Download the latest games for fun anytime, anywhere.
· Contacts - Keep up to 2,000 of your personal contacts in your pocket, so your friends are always a phone call, email, or instant message away.
· Color Bumpers - Complement any look in a wardrobe with seven interchangeable color bumpers (purchased separately); perfect to properly accessorize for a night on the town or a day at the beach. Color bumpers will be available later this year.
The distinctive signature color screen swivels open to showcase a full QWERTY keyboard, the perfect complement for the T-Mobile Sidekick II's email and instant messaging capabilities. T- Mobile Sidekick II owners get their own email account and can set up as many as three external accounts to deliver email directly to their inbox. Yahoo!® Messenger is now available for download to the T-Mobile Sidekick II, in addition to the fully integrated version of AOL® Instant Messenger™ (AIM®) service, meaning users can IM their friends at the same time they're surfing the Web to find that perfect place to hook up tonight.
"Without the T-Mobile Sidekick, I wouldn't know how to function on a day-to-day basis," says popular actor and recording artist Nick Cannon. "It keeps the business tight."
"The T-Mobile Sidekick II makes a great device even better by enhancing the experience people loved with the original Sidekick. The new version adds more IM options, new phone capability and a built-in camera with flash, so now more than ever it's the ultimate communication device," said John Clelland, senior vice president of segment marketing for T-Mobile USA, Inc. "It seems everyone is excited about the T-Mobile Sidekick II, making it a must-have device."
Additionally, T-Mobile and Danger plan to introduce software, called Intellisync®, that allows Sidekick customers to wirelessly synchronize their desktop PC contacts and calendar information with their T-Mobile Sidekick. This synchronization software is expected to be available for the T-Mobile Sidekick II and previous Sidekick generations for $9.99**.
T-Mobile USA Media Relations
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.
About Danger, Inc.
Danger's award-winning hiptop® Wireless Solution enables wireless operators to quickly and economically deploy new applications and services to consumers over next-generation data networks. This solution includes: the hiptop® Service Delivery Engine - a suite of server-based infrastructure software, which is currently hosted as a service for wireless operators; the hiptop® Development Platform - a platform for the development of mobile applications using industry standard development tools; and hiptop® device designs - hardware designs for wireless all-in-one devices, which may be customized and branded by wireless operators. Additional information about the company is available at www.danger.com.
*Compatible network and applicable wireless service plan and features required. Services may be priced separately; other terms and conditions apply.
**Limited time offer; taxes additional.