Desire for Galaxy S 5 has tens of millions of Americans feeling trapped in contracts —Only the Un-carrier lets you switch and upgrade today by paying every penny of your ETFs
BELLEVUE, Wash. – April 11, 2014 – America’s Un-carrier is at it again. With an estimated 25 million Americans wanting to upgrade phones but locked into carrier contracts, T-Mobile US Inc. (NYSE: TMUS) is opening its doors early today to serve up Samsung’s newest superphone, the Galaxy S® 5, as only the Un-carrier can – for zero down (with 24 monthly payments), with zero annual service contract, zero overages and zero hidden devices costs, plus the world as your network at zero extra cost.
And, as it has since January, T-Mobile will pay every penny of you and your family’s early termination fees (ETFs) when you make the switch, trade in your devices and upgrade.
The company reported the results of a new T-Mobile/Kelton Group survey of Galaxy S 4 owners that reveals huge pent up demand for Samsung’s latest superphone. The research found a remarkable 89 percent of the millions of Galaxy S 4 owners plan to step up to the Galaxy S 5 – with over 40 percent planning to make the move within the next three months. The survey also reveals 80 percent of Samsung Galaxy S 4 consumers are open to switching carriers, and for nearly 2 out of 3 of them, the only thing holding them back is the fear of early termination fees and other charges.
“Since we launched Contract Freedom in January, we’ve seen an amazing response from customers feeling trapped in their contracts at other carriers,” said Mike Sievert, chief marketing officer for T-Mobile. “But people like to switch carriers at the same time they switch devices, and the Galaxy S 5 is the first major device launch of the year. It’s jet fuel on an already successful fire.”
By switching to T-Mobile, customers can enjoy total contract freedom, with T-Mobile paying the early termination fees for that entire family (on up to five lines) with device trade in to make the Simple Choice and come over to a better wireless experience.
“The Un-carrier’s Contract Freedom is the only solution to the amazing pent up demand we’re seeing for Samsung’s Galaxy S 5,” Sievert added. “Upwards of 25 million Americans will have to wait months or years if they stay stuck in contracts with the old carriers. But not if they switch to T-Mobile. Starting today at T-Mobile, they can get the Galaxy S 5 un-leashed on America’s fastest nationwide 4G LTE network – and we’ll pay every penny of their contract termination fees.”
T-Mobile will also offer Samsung’s popular new Gear 2 Neo and Gear Fit in select T-Mobile retail stores and at www.T-Mobile.com, and Gear 2 at www.T-Mobile.com beginning April 11th. The Gear 2 Neo and Gear Fit will cost $199 and the Gear 2 will cost $299. To learn more or order the Samsung Galaxy S 5, Gear 2 Neo, Gear Fit, or Gear 2 at T-Mobile, visit www.t-mobile.com/nextbigthing.
T-Mobile business customers can learn more at www.t-mobile.com/business/nextbigthing.
Device pricing $0 down + $27.50/mo x 24; total $660. If you cancel wireless service, remaining balance on phone becomes due. 0% APR O.A.C for well-qualified buyers.
Fastest LTE network based on download speeds. Qualifying service & device purchase with port-in required for ETF payment. See T-Mobile.com for specific offer and service details.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company's advanced nationwide 4G and expanding 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 46.7 million wireless subscribers and provides products and services through 70,000 points of distribution. For more information, please visit http://www.t-mobile.com.
# # #
T-Mobile US Media Relations
877-281-TMUS OR 212-358-3210