T-Mobile Holiday Shopping Survey


T-Mobile Gives Shoppers Opportunity to Beat the Holiday Rush With Special Offer

 

New Survey Says Nine-in-Ten Americans Find Winter Holiday Shopping Stressful, While     72 Percent Would Make a Sacrifice to Get a Good Deal


BELLEVUE, Wash. — Nov. 13, 2012 — Shift your holiday shopping into high gear with T-Mobile® this November and get ahead of the Black Friday rush. For two days only, Nov. 16– 17, customers can purchase a Samsung 4G smartphone, including the wildly popular Samsung Galaxy S® III, for free with qualifying plans.

A new survey1 by Kelton Research uncovered that holiday shoppers don’t feel that Black Friday is worth their time, with 51 percent reporting that nothing could entice them to stand in line. Yet 72 percent responded that finding reasonable prices is most important to them when shopping during the winter holidays. This holiday season, T-Mobile is helping consumers combat the stress of Black Friday while they enjoy great value with its pre-holiday sale. For more information and an infographic on how consumers view holiday shopping, visit http://t-mo.co/Us8jEv.

“If getting a great deal on your gift purchases is important, and you prefer to limit your time in holiday checkout lines, then this T-Mobile promotional offer could be for you,” said Andrew Sherrard, senior vice president of marketing, T-Mobile USA. “We think this offer will be particularly attractive for families who would like every member to have a mobile device but don’t think it fits their budget. This promotion will make it easier for consumers to join the smartphone revolution by making the best devices and data plans more affordable.”

New and existing eligible customers can take advantage of this pre-holiday sale. Customers will receive their device for free, after a mail-in rebate card2, when they sign up for a new two-year contract on any qualifying unlimited Classic plan, or for a $0.00 down payment (after a mail-in rebate card) when signing up for a new two-year contract on a new qualifying Unlimited Value® plan with an Equipment Installment Plan (EIP).3

Consumers often worry about making the wrong device choice or paying too much for data. This holiday season, data-hungry smartphone customers can enjoy “Unlimited Cheer” with T-Mobile’s Unlimited Nationwide 4G Data plan. Offering customers the ultimate worry-free experience, unlimited data plans feature no data caps, no speed limits and no overages on T-Mobile’s network, as well as fast, dependable nationwide 4G coverage. For more details about T-Mobile’s Unlimited Nationwide 4G Data plan, visit http://www.T-Mobile.com/unlimited-data-plan.

The Samsung Galaxy S III is one of T-Mobile’s fastest 4G (HSPA+ 42 technology) smartphones. With an intuitive design, the Galaxy S III enables customers to effortlessly share photos, videos and more to a compatible TV or other Galaxy S III devices. Featuring a beautiful 4.8-inch HD Super AMOLED® screen, the Galaxy S III packs a powerful entertainment experience, which allows customers to watch HD movies and TV shows, download apps, and securely browse the Web.

The following is a sample of device pricing and mail-in rebate amounts included in the Samsung pre-holiday 4G smartphone sale if well-qualified customers choose to sign up for a two-year Classic Plan™:



If well-qualified customers choose to sign up for an Unlimited Value™ plan, the following is a sample of device pricing and EIP monthly payments:


This pre-holiday sale will be available at participating T-Mobile retail stores nationwide. For more information about T-Mobile’s pre-holiday sale and details about qualifying plans and services, visit

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