Un-carrier Expands Major League Baseball (MLB) Partnership by Becoming Title Sponsor of New Official MLB Award –‘T-Mobile MLB Game Changer Award,’ Premieres New TV Campaign Featuring Two-Time All-Star Bryce Harper, Offers Free Subscription to MLB.com At Bat App Exclusively to T-Mobile Customers
BELLEVUE, Wash. and NEW YORK – May 6, 2014 – Over the past year, T-Mobile US, Inc. (NYSE: TMUS) has un-leashed Americans by rewriting the rules of wireless – and they’ve responded by making T-Mobile America’s fastest growing wireless company. Today, America’s Un-carrier announced it is teaming up with Major League Baseball to take its people-power movement to America’s pastime – with the creation of a new fan-chosen MLB award– the T-Mobile MLB Game Changer Award. This season, T-Mobile will also feature All-Stars Bryce Harper and Andrew McCutchen in a national TV campaign, with a new commercial starring Harper premiering nationally on ESPN’s Wednesday Night Baseball.
“T-Mobile set out to fix a broken industry and forever change the game of wireless – so game changers have a special place in my heart,” said John Legere, president and CEO of T-Mobile. “Which is why this award rocks. Because it recognizes those with the grit and guts to step up and change the trajectory of a game, a season or even baseball history.”
“T-Mobile has been a tremendous partner for Major League Baseball, and we applaud their efforts to change the game in wireless,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “It’s fitting that T-Mobile, which prides itself on giving consumers freedom and choice, be the driving force behind an award that empowers fans to choose the most significant game-changing moments in baseball each day.”
“Every time you take the field, you want to make that catch or get that hit that changes the course of the game and locks up the win,” said Andrew McCutchen, center fielder for the Pittsburgh Pirates and one of T-Mobile’s player ambassadors for the 2014 season. “I think it’s really cool that fans decide this MLB award, and I’m really excited to try to make that game-changing play that fans will want to vote for at the end of the day.”
T-Mobile Game Changer Award
T-Mobile and MLB invite America’s baseball faithful to call out the most pivotal game-changing moments throughout the season – with the fans themselves voting for the most significant game-changing moments, and culminating in honors awarded at the close of the season.
T-Mobile MLB Game Changer will live on mlb.com/t-mobile. Each day, beginning at 10:00am ET, fans themselves will be able to vote for one of two game-changing moments – with the Daily Champion advancing to the next day to face a new challenger. During the final week of the season, fans vote for one of the top five Daily Champions. The winner of this fan vote will receive the “T-Mobile MLB Game Changer of the Year” award, presented at the close of the regular season.
Fans voting via Twitter or Facebook using the hashtag #Champion or #Challenger will be entered for a chance to win prizes each week, ranging from game tickets and MLB merchandise to T-Mobile devices and accessories.
T-Mobile MLB Sponsorships
T-Mobile also announced it has renewed its partnership with two-time All-Star Bryce Harper, left fielder for the Washington Nationals and McCutchen, the reigning National League Most Valuable Player. Harper is featured in T-Mobile’s new national TV ad campaign, premiering nationally on ESPN’s Wednesday Night Baseball. The campaign highlights the crazy restrictions of old-guard wireless carriers – and what might happen if baseball had similarly outrageous rules. See a sneak peek of the ad on T-Mobile’s YouTube channel: http://www.youtube.com/v/JyqZTAnO3-s.
For the 2014 season, T-Mobile will also continue its team sponsorships with the Minnesota Twins, Pittsburgh Pirates, Seattle Mariners and Washington Nationals. And, this year, it will also sponsor the Miami Marlins and the Tampa Bay Rays. Team sponsorships will include player appearances, retail promotions, T-Mobile Title Nights at the park and other fan activities. T-Mobile also has a license agreement with Major League Baseball Players Association.
After sponsoring the T-Mobile All-Star FanFest in 2013, T-Mobile returns as title sponsor of this year’s fan-focused event in Minneapolis July 11-15. T-Mobile promises an even bigger and better event this year – with exclusive experiences for T-Mobile customers and all fans of the game.
T-Mobile Customer Exclusive
In addition, T-Mobile announced that it is offering its customers free access to the hugely popular MLB.com At Bat and its subscription features for the 2014 MLB season ($19.99 value). At Bat, the official app of MLB, offers premium features such as live home and away radio broadcast feeds, the MLB.TV Game of the Day and up-to-the-moment pitch tracking. Customers can download At Bat through Google Play or the Apple App Store where it is available across all supported Android & iOS smartphones and tablets.
At Bat®14: limited time offer. Data rates apply. Must be on T-Mobile’s network during initial download. Avail. to new At Bat®14 subscribers only. Availability & pricing are subject to change. See T-Mobile.com for details. MLB trademarks used with permission of applicable MLB entity. All rights reserved. T-Mobile MLB Game Changer sweepstakes Official Rules including, prizes & eligibility at mlb.com/t-mobile. Void where prohibited.
About T-Mobile US, Inc.:
As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 49.1 million wireless customers and provides products and services through approximately 70,000 total points of distribution, including approximately 8,000 T-Mobile and MetroPCS branded locations and 62,000 third-party and national retailer locations, as well as distribution through our websites. For more information, please visit www.t-mobile.com.
About Major League Baseball
Major League Baseball (MLB) is the oldest professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Under the guidance of its ninth Commissioner, Allan H. (Bud) Selig, MLB has experienced dramatic changes including Interleague Play, the introduction of the Wild Cards, the new expanded Postseason format in 2012, the most comprehensive drug-testing program in U.S. professional sports, an unprecedented era of labor peace, significant revenue sharing among the clubs and growth in revenue from $1.2 billion in 1992 to more than $7.5 billion in 2012. The last nine years have produced the nine best-attended individual seasons in MLB history, including nearly 75 million in 2012, the fifth-highest ever. With the continued success of MLB Network, MLB Advanced Media and the MLB Fan Cave, MLB continues to find innovative ways for its fans to enjoy the National Pastime. For more information on Major League Baseball, visit www.MLB.com.
About MLB Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming, complete blogging capabilities and the award-winning suite of At Bat mobile applications. MLBAM powers more live events on the Internet than any other website in the world.
About Major League Baseball Players Association
The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the thirty Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust (www.PlayersTrust.org), a charitable foundation established and run entirely by Major League baseball players. Follow: @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust
This news release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this news release regarding the business outlook, expected performance and forward-looking guidance, as well as other statements that are not historical facts, are forward looking statements. The words “estimate”, “project”, “forecast”, “intend”, “expect”, “believe”, “target”, “providing guidance” and similar expressions are intended to identify forward looking statements.
Forward-looking statements are estimates and projections reflecting management’s judgment based on currently available information and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by the forward-looking statements. With respect to these forward-looking statements, management has made assumptions regarding, among other things, customer and network usage, customer growth and retention, pricing, operating costs, the timing of various events and the economic and regulatory environment.
T-Mobile US Media Relations
877-281-TMUS OR 212-358-3210
Major League Baseball
Jeff Heckelman, (212) 931-7824
T-Mobile & MLB Game Changer Release
102 KB - PDF