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John Legere
July 28, 2014
John Legere
President and Chief Executive Officer

AT&T's 'Best Ever' Deal for Families? LOL!

I had to laugh.

Leaving my office last week, I pulled alongside a bus covered with yet another ad for AT&T’s “Best-Ever Pricing” for families. These ads are everywhere. AT&T’s sinking some serious dough into marketing their latest-greatest family pricing, which strikes me as funny. Because their deal is no deal at all, and next to T-Mobile’s Simple Choice Family Plan, AT&T’s “Best-Ever Pricing for Families” is a joke.

When I pulled up to that ad, I also knew we were about to blow AT&T’s “Best-Ever” completely out of the water.  Because starting July 30 through September, a family of four can get up to10 GB of LTE data – 2.5 GB each – until 2016 on America’s fastest nationwide LTE network with all the Un-carrier benefits for just $100 a month on T-Mobile.

So, here’s the math:  AT&T’s “Best-Ever Pricing” four lines for $160 vs four lines for $100 with T-Mobile—with unlimited talk, text, and data plus up to 10 GB of LTE data on our data-strong network. Plus, their “Best-Ever” deal comes with a boatload of crap – domestic overages, international roaming fees, hidden device subsidy costs, and on and on. 

It doesn’t take a genius, right? That’s $60 in your wallet every month for a family of four —or $1,440 over two years. What would your family or small business do with those savings?

It infuriates me that they’re selling this to hardworking families who could use that money for more important things.  And they have the nerve to call it “Best-Ever Pricing.”  I just couldn’t stand by without speaking up and calling them on their BS.

So, I asked my team for this breakdown below that spells it out in black and white. Yes, AT&T’s “Best-Ever” ploy is terrible, but Big Red and the Framily aren’t any better. 

But, you’d expect me to tell you that, right?  Take a look at the facts and judge for yourself. 



Offer ends 9/30/14. Pricing for 4 lines only 2.5 GB data per line/month until 1/2/16; then 1GB data per line.  Taxes & fees addit’l. Visit t-mobile.com for offer and coverage details.
 
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