Today, I’m announcing a new approach we’re taking at T-Mobile that gives absolutely everyone a way to get the best deals we offer − deals previously available only to those with great credit. We call it Smartphone Equality.
I talk a lot about the need to innovate as a mobile Internet company and about how important it is for us to think differently about our Data Strong™ network than our competitors think about their networks. We are constantly looking at technology that we can develop and leverage to offer useful benefits to our customers. In 2014, my team launched some really cool technology innovations and in 2015 and beyond, it will be no different.
We use our mobile phones for all sorts of activities, and increasingly, they are our principal tool to make emergency calls. Today, consumers take for granted they can call 911 from a highway accident scene or while driving past one.
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